Web Site Analytics

We are pretty sure that you have a web site.  (If you don't we can help you with that too!)  There are several things you most likely want to know about your web site:

1. How many people are visiting my web site?
2. How many of these visitors have never visited my web site before?
3. How many are repeat visitors?
4. How long do they spend on my web site?
5. What pages of my web site do they visit?
6. How did they find my web site?  Directly?  Via a search engine?

We think you will agree that the icing on the cake would be the ability to compare several versions of a web page and find out which one worked best!

The good news is you can answer all of these questions using free software.  We can assist you in setting up a Google Analytics account and work with your technical staff to insert the necessary code in your web pages to track usage.

We know what you are asking - if the software is free, what do you need us for?

We will show you and your staff the procedures you need to follow to get started.  By using our services you will be "up and running' in a half day.  Our purpose is to shorten your learning curve as much as possible.

In a single one half day session we will assist you in doing the following:

1. Setting up the necessary Google Analytics account.
2. Determining a strategy for deployment of the tracking code.
3. Work with your webmaster and/or web programmer to deploy the tracking code.
4. Assist in defining the analytics profile settings for your web presence.
5. Work with management to define the strategic goals for the web site and with your webmaster to implement tracking for those goals (for example, how many people who visit the web site make a purchase.)
6. Assist with setting up filters.
7. Work with management to set up the necessary reporting tools.